The site is an "office", but at the same time, it's not actually the office, as it works 7-24 and is accessible from any point of the Earth.
What site should it be? There are no common recipes and the range of possible decisions is very wide.
It depends what purposes you pursue creating a site in the Internet and what it is like to be: the visiting card of a company, Internet-shop or a tool of your business, site-promoting the certain brand or a service.

Site, as a means of direct sale of the goods and - or of services of firm
The Web-Customer representation intended for performance of such tasks, gives an opportunity of reception additional (or basic) clients of firm without necessity of a rent of a premise(room), hiring of the personnel etc.

Site as a means of competitive struggle
More and more firms address to the Web-representation services. Probably, among them there are your competitors. In this case we'll help you to catch up with missing information and to make up your site even better than your competitors. If there is no such a site, you may treat it as an advantage before the competitive firms, as well as additional and rather effective instrument in competitive struggle.

The site works for you
The information about firm, production, services and conditions of work placed on a site, allows secretaries or managers to save the time answering common or repetitive questions, since the client can independently learn(find out) the answers on your site.
Besides you should not send your price-lists on е-mail or usual mail, so you may save money on the post services and telephone.

Site, as the tool of promotion of the trade mark (branding)
How many trade marks occur in the market per day? And per month? Per one year? How to arrange the business that your name have been remembered? Through a site you can declare yourself in Internet community.

Site as a means support of the clients and the firm partners
The similar representations promote qualitative improvement of interaction of the firm with its(her) partners and clients and allow to reduce the charges on support services. Such site also allows to find the new partners through the Internet.

Site, as a means of earning of the profit
Large portals not only pay back expenses for their creation, but also bring considerable profit, without selling someone's goods and/or services. A source of the income of such projects - advertising, sale of the information, accommodation of other projects in own structure, etc. At creation of the Web-representation the large firm can involve(attract) the partners, dealers, clients etc. in creation corporate портала on the basis of an own site, and due to not only to pay back the charges on its workout, but also to receive profit from it.

Site, as the integral part of modern image of the firm
The given sites serve to demonstrate that firms keeps up and uses the newest workouts in the activity. For many companies and clients (especially foreign) ones absence of the professionally created Web-representation the attribute of attribute unsteady, the inconsistency of firm. Such projects are free-of-charge addition to the publicity leaflets, brochures, cards of firm.